Make your marketing more effective with light!
Make your campaigns more effective with light!
At The Memoir Agency, we’ve created experiences that help our clients embrace the power of light. And they have seen exponential returns on their marketing investment!
One of our clients, Orlando Utility Commission, let us create and install 4,000 individually controllable lights in two public parks as part of their branded experience.
Thousands of guests took and shared photos in this installation. That’s one of the reasons our immersive installations are such effective marketing tools. Guest love to share their experiences!
But what’s so special about light?
We created this light installation for the University of Central Florida. Students study throughout the building, but this is always the most crowded spot.
Here are some reasons why light is such an effective marketing tool
It attracts people’s attention.
It can be seen from far away.
It can be kinetic — drawing people’s gaze.
But most of all…
Light makes people look good. When implemented well, we make people look good… and that makes them want to share their experience with their audience!
Artist, Ginger Leigh, debuted the interactive light piece above as part of our IMMERSE 2019 event. There was a line the entire time! Again… thousands of photos taken and shared.
And our immersive photo experience, “The Worlds of Corkcicle” utilizes this principle too… Make people look good, and they’ll share.
We want to create a meaningful experience for your brand that will ensure guests take and share tons of content!
Make your marketing dollars work for you.